Top 20 Best AI Tools for Making Images or Videos in 2025

In today’s digital landscape, creating high-quality images and videos is essential for businesses, content creators, and marketers aiming to capture audience attention.

Artificial Intelligence (AI) has transformed content creation, offering tools that simplify the process, enhance creativity, and deliver professional-grade results without requiring advanced technical skills.

Whether you’re designing stunning visuals for social media, producing engaging videos for marketing campaigns, or generating unique artwork, AI tools for photos, AI tools for images, and AI tools for videos are game-changers.

This comprehensive guide explores the top 20 AI-powered tools available in 2025 for creating images and videos, tailored to various use cases, skill levels, and budgets.

Why AI Tools for Images and Videos Are Essential in 2025

AI-powered tools leverage advanced algorithms, machine learning, and generative models to streamline content creation. These tools offer benefits such as:

1. Efficiency: Automate time-consuming tasks like editing, rendering, and animation.
2. Accessibility: Enable users with minimal design experience to create professional content.
3. Creativity: Provide innovative features like text-to-image generation, style transfer, and automated video editing.
4. Cost-Effectiveness: Reduce the need for expensive software or professional services.
5. Scalability: Support bulk content creation for businesses and creators managing high volumes.

With the rise of platforms like YouTube, Instagram, and TikTok, the demand for visually appealing content has skyrocketed. AI tools empower users to meet this demand while optimizing for SEO-friendly content creation, ensuring videos and images align with audience search intent.

Criteria for Selecting the Best AI Tools

To curate this list of the top 20 AI tools for images and videos, we considered the following factors:

1. Ease of Use: Intuitive interfaces for beginners and professionals.
2. Feature Set: Comprehensive tools for editing, generation, and optimization.
3. Output Quality: High-resolution images and videos suitable for professional use.
4. Integration: Compatibility with other platforms like CMS, social media, or editing software.
5. Pricing: Options for free, freemium, or paid plans to suit different budgets.
6. Innovation: Cutting-edge AI features like generative AI, real-time editing, or voice synthesis.

Below, we dive into the top 20 AI tools for photos, AI tools for images, and AI tools for videos, highlighting their features, use cases, and unique strengths.

Top 20 AI Tools for Creating Images and Videos

1. Midjourney

Best for: Hyper-realistic image generation

Category: AI Tools for Images, AI Tools for Photos

Midjourney is a leading AI image generation tool that uses text prompts to create photorealistic or artistic visuals. Popular among artists and designers, it excels in producing high-quality digital art, concept designs, and marketing visuals.

• Key Features:
  • Text-to-image generation with detailed prompt customization.
  • High-resolution outputs up to 4K.
  • Style transfer for creating art in various aesthetics (e.g., cyberpunk, watercolor).
  • Community-driven platform via Discord for sharing and collaboration.
• Use Case: Creating unique social media graphics, NFT artwork, or branding visuals.
• Pricing: Starts at $10/month for basic plans; free trial available with limited generations.
• Why It Stands Out: Midjourney’s ability to interpret complex prompts delivers unparalleled creative flexibility.

2. DALL·E 3

Best for: Versatile image creation with natural language processing

Category: AI Tools for Images, AI Tools for Photos

Developed by OpenAI, DALL·E 3 is a powerful text-to-image model that generates highly detailed and imaginative visuals from descriptive prompts.

• Key Features:
  • Advanced NLP for understanding nuanced text inputs.
  • Seamless integration with ChatGPT for prompt refinement.
  • High-quality outputs for commercial and personal use.
  • Editing tools for refining generated images.
• Use Case: Generating blog post thumbnails, product mockups, or creative illustrations.
• Pricing: Available via ChatGPT Plus ($20/month) or OpenAI’s API.
• Why It Stands Out: Its integration with ChatGPT makes it beginner-friendly and highly versatile.

3. Canva AI (Magic Studio)

Best for: All-in-one design and video editing

Category: AI Tools for Photos, AI Tools for Images, AI Tools for Videos

Canva’s Magic Studio suite integrates AI to enhance its popular design platform, offering tools for both image and video creation.

• Key Features:
  • Magic Write for AI-generated text overlays.
  • Magic Edit for photo retouching and object removal.
  • Text-to-video and text-to-image generation.
  • Templates for social media, presentations, and marketing collateral.
• Use Case: Creating branded social media posts, promotional videos, or infographics.
• Pricing: Free plan available; Pro plan at $12.99/month for advanced AI features.
• Why It Stands Out: Canva’s user-friendly interface and extensive template library make it ideal for non-designers.

4. Adobe Firefly

Best for: Professional-grade image and video editing
Category: AI Tools for Images, AI Tools for Photos, AI Tools for Videos
Adobe Firefly integrates generative AI into Adobe’s ecosystem, offering tools for creating and editing images and videos with precision.

• Key Features:
  • Text-to-image generation with Adobe’s creative control.
  • AI-powered video editing (e.g., scene transitions, color grading).
  • Integration with Photoshop and Premiere Pro.
  • Ethical AI with content authenticity credentials.
• Use Case: Professional photography retouching, video ads, or cinematic trailers.
• Pricing: Free beta access; premium features via Adobe Creative Cloud ($54.99/month).
• Why It Stands Out: Adobe’s reputation for quality ensures Firefly delivers professional results.

5. Runway ML

Best for: Advanced video editing and generation
Category: AI Tools for Videos
Runway ML is a versatile platform for AI-driven video editing, offering tools for creators who want to produce polished videos without complex software.

• Key Features:
  • Text-to-video generation for creating scenes from prompts.
  • Green screen removal and background replacement.
  • Motion tracking and object removal.
  • Real-time collaboration for teams.
• Use Case: Producing YouTube content, short films, or marketing videos.
• Pricing: Free plan with limited exports; paid plans start at $15/month.
• Why It Stands Out: Runway’s browser-based interface simplifies advanced video editing.

6. Synthesia

Best for: AI-generated video avatars
Category: AI Tools for Videos
Synthesia creates realistic AI avatars that deliver scripted content in multiple languages, ideal for training videos and presentations.

• Key Features:
  • Text-to-video with customizable avatars.
  • Support for 120+ languages and accents.
  • Integration with PowerPoint and other platforms.
  • Voice cloning for personalized narration.
• Use Case: Corporate training videos, explainer videos, or multilingual content.
• Pricing: Starts at $22/month; free trial available.
• Why It Stands Out: Synthesia’s avatar technology reduces the need for on-camera talent.

7. Pictory

Best for: Converting text to video
Category: AI Tools for Videos
Pictory transforms blog posts, scripts, or text into engaging videos with stock footage, music, and voiceovers.

• Key Features:
  • Text-to-video conversion in minutes.
  • Automatic subtitle generation.
  • Stock media library for visuals and audio.
  • Customizable templates for branding.
• Use Case: Repurposing blog content into social media videos or webinars.
• Pricing: Free trial; paid plans start at $19/month.
• Why It Stands Out: Pictory’s simplicity makes it perfect for content repurposing.

8. Stable Diffusion

Best for: Open-source image generation
Category: AI Tools for Images, AI Tools for Photos
Stable Diffusion is an open-source AI model for generating high-quality images, popular among developers and creators.

• Key Features:
  • Text-to-image and image-to-image generation.
  • Customizable models for specific styles.
  • Free to use with local setup or cloud platforms.
  • Community-driven plugins and integrations.
• Use Case: Custom artwork, game assets, or experimental designs.
• Pricing: Free (open-source); cloud services vary (e.g., $10/month on platforms like DreamStudio).
• Why It Stands Out: Its open-source nature allows for extensive customization.

9. Lumen5

Best for: Social media video creation
Category: AI Tools for Videos
Lumen5 uses AI to turn text content into engaging videos, optimized for platforms like Instagram and LinkedIn.

• Key Features:
  • AI-driven text-to-video conversion.
  • Extensive stock footage and music library.
  • Brand kit for consistent visuals.
  • Auto-generated captions and animations.
• Use Case: Social media ads, promotional videos, or blog-to-video repurposing.
• Pricing: Free plan; premium plans start at $19/month.
• Why It Stands Out: Lumen5’s focus on social media makes it ideal for quick, shareable content.

10. Artbreeder

Best for: Collaborative image creation
Category: AI Tools for Images, AI Tools for Photos
Artbreeder allows users to blend and manipulate images using AI, creating unique visuals through collaborative editing.

• Key Features:
  • Image blending and style mixing.
  • Generative adversarial networks (GANs) for unique outputs.
  • Community gallery for inspiration.
  • High-resolution exports.
• Use Case: Character design, digital art, or creative exploration.
• Pricing: Free plan; premium plans start at $8.99/month.
• Why It Stands Out: Artbreeder’s collaborative approach fosters creativity.

11. Descript

Best for: Audio and video editing with transcription
Category: AI Tools for Videos
Descript simplifies video and podcast editing with AI-powered transcription and text-based editing.

• Key Features:
  • Text-based video editing (edit video by editing text).
  • AI voice cloning and overdubbing.
  • Automatic filler word removal (e.g., “um,” “uh”).
  • Screen recording and collaboration tools.
• Use Case: Podcasts, tutorials, or interview videos.
• Pricing: Free plan; paid plans start at $12/month.
• Why It Stands Out: Descript’s text-based editing is a unique time-saver.

12. Veed.io

Best for: Browser-based video editing
Category: AI Tools for Videos
Veed.io is an online video editor with AI features for quick and professional video creation.

• Key Features:
  • AI-powered subtitles and translations.
  • Background noise removal.
  • Templates for social media and ads.
  • Real-time collaboration.
• Use Case: Short-form social media videos or promotional content.
• Pricing: Free plan; paid plans start at $12/month.
• Why It Stands Out: Veed’s accessibility makes it ideal for beginners.

13. NightCafe

Best for: AI art generation with multiple algorithms
Category: AI Tools for Images, AI Tools for Photos
NightCafe offers a variety of AI models (e.g., Stable Diffusion, DALL·E) for creating unique artwork.

• Key Features:
  • Multiple AI algorithms for diverse styles.
  • Text-to-image and image-to-image generation.
  • Community challenges and galleries.
  • High-resolution downloads.
• Use Case: Digital art, NFTs, or creative marketing visuals.
• Pricing: Free with credits; paid plans start at $9.99/month.
• Why It Stands Out: Its variety of algorithms caters to diverse creative needs.

14. InVideo

Best for: Template-driven video creation
Category: AI Tools for Videos
InVideo combines AI with a vast template library to create professional videos quickly.

• Key Features:
  • Text-to-video and script-to-video generation.
  • 5,000+ customizable templates.
  • AI voiceovers and music integration.
  • Multi-platform export optimization.
• Use Case: Marketing videos, tutorials, or social media content.
• Pricing: Free plan; paid plans start at $15/month.
• Why It Stands Out: InVideo’s template-driven approach speeds up production.

15. DeepArt

Best for: Style transfer for images
Category: AI Tools for Images, AI Tools for Photos
DeepArt applies artistic styles to photos, transforming them into paintings or stylized visuals.

• Key Features:
  • AI-powered style transfer (e.g., Van Gogh, Picasso).
  • High-resolution outputs.
  • Batch processing for multiple images.
  • Custom style creation.
• Use Case: Artistic photo editing or unique social media visuals.
• Pricing: Free with limited features; premium plans start at $9/month.
• Why It Stands Out: DeepArt’s focus on style transfer is perfect for creative projects.

16. Kapwing

Best for: Collaborative video and image editing
Category: AI Tools for Videos, AI Tools for Images
Kapwing is a collaborative platform with AI tools for creating and editing videos and images.

• Key Features:
  • AI-powered meme generator and subtitle creator.
  • Background removal and image resizing.
  • Team collaboration tools.
  • Social media export presets.
• Use Case: Memes, social media content, or team projects.
• Pricing: Free plan; paid plans start at $16/month.
• Why It Stands Out: Kapwing’s collaboration features are ideal for teams.

17. Craiyon

Best for: Free AI image generation
Category: AI Tools for Images, AI Tools for Photos
Craiyon (formerly DALL·E Mini) is a free, open-source tool for generating images from text prompts.

• Key Features:
  • Simple text-to-image generation.
  • No account required for basic use.
  • Fast processing for quick results.
  • Community-driven development.
• Use Case: Casual image creation or prototyping visuals.
• Pricing: Free; premium plans start at $5/month for faster processing.
• Why It Stands Out: Craiyon’s free access makes it widely accessible.

18. Animoto

Best for: Drag-and-drop video creation
Category: AI Tools for Videos
Animoto uses AI to simplify video creation with drag-and-drop templates and automated editing.

• Key Features:
  • AI-driven video storyboarding.
  • Stock media library and music integration.
  • Customizable branding options.
  • Social media export optimization.
• Use Case: Promotional videos, slideshows, or event recaps.
• Pricing: Free plan; paid plans start at $8/month.
• Why It Stands Out: Animoto’s ease of use is perfect for beginners.

19. Fotor AI

Best for: Photo editing and enhancement
Category: AI Tools for Photos, AI Tools for Images
Fotor’s AI suite offers powerful tools for photo editing, enhancement, and generation.

• Key Features:
  • AI photo enhancer for low-resolution images.
  • Background removal and object replacement.
  • Text-to-image generation.
  • Batch editing for efficiency.
• Use Case: E-commerce product photos, social media graphics, or personal photography.
• Pricing: Free plan; paid plans start at $8.99/month.
• Why It Stands Out: Fotor’s focus on photo enhancement is ideal for e-commerce.

20. Clipchamp

Best for: Microsoft-integrated video editing
Category: AI Tools for Videos
Clipchamp, owned by Microsoft, offers AI-powered video editing with a focus on simplicity.

• Key Features:
  • AI voiceovers and text-to-speech.
  • Auto-compose for quick video creation.
  • Stock media and template library.
  • Integration with Microsoft 365.
• Use Case: Corporate videos, tutorials, or social media content.
• Pricing: Free plan; premium plans start at $11.99/month.
• Why It Stands Out: Clipchamp’s Microsoft integration enhances workflow for business users.

How to Choose the Right AI Tool for Your Needs

Selecting the best AI tools for photos, AI tools for images, or AI tools for videos depends on your goals, budget, and expertise. Consider the following:

Best Practices for Using AI Tools in Content Creation

To maximize the effectiveness of AI tools for photos, AI tools for images, and AI tools for videos, follow these SEO-friendly best practices:

1. Optimize Visuals for Search:
   • Add descriptive alt text with keywords like “AI-generated image” or “AI video content” to improve accessibility and SEO.
   • Use relevant file names (e.g., “ai-tools-for-videos-promo.mp4”).
2. Align with Search Intent:
   • Create content that answers audience questions, such as “best AI tools for video editing” or “how to create AI-generated images.”
   • Include keywords naturally in captions, titles, and descriptions.
3. Leverage Analytics:
   • Use platforms like Semrush or Google Analytics to track content performance and refine visuals based on audience engagement.
4. Maintain Brand Consistency:
   • Use tools with brand kits (e.g., Canva, InVideo) to ensure visuals align with your brand’s style and voice.
5. Fact-Check and Edit:
   • Review AI-generated content for accuracy and coherence, especially for videos with AI voiceovers or text-to-image outputs.
6. Combine with Human Creativity:
   • Enhance AI outputs with personal insights, storytelling, or unique perspectives to stand out in search results.

The Future of AI Tools for Images and Videos

As AI technology evolves, we can expect AI tools for photos, AI tools for images, and AI tools for videos to become even more advanced. Trends to watch in 2025 and beyond include:

• Improved Generative Models: Enhanced realism in text-to-image and text-to-video outputs.
• Real-Time Collaboration: More tools offering live editing and team workflows.
• Multimodal AI: Tools combining image, video, and audio generation in one platform.
• Ethical AI: Increased focus on transparency and content authenticity, as seen in Adobe Firefly.
• Personalization: AI tools tailoring content to specific audience segments based on data analytics.

Conclusion

The top 20 AI tools for photos, AI tools for images, and AI tools for videos listed above offer a range of solutions for creators, marketers, and businesses.

From Midjourney’s hyper-realistic images to Synthesia’s AI avatars and Canva’s all-in-one design suite, these tools empower users to create high-quality content efficiently.

By selecting the right tool for your needs and following SEO best practices, you can enhance your content’s visibility, engage your audience, and stay ahead in the competitive digital landscape of 2025.

Whether you’re a beginner or a seasoned professional, these AI tools provide the flexibility and power to bring your creative vision to life. Start exploring these tools today to elevate your image and video content creation!